AWARDS
Ads of the World 2024 Selected, Published, and Highlighted

Client: Uber
Problem: Individuals who are blind or have visual impairments struggle to navigate busy streets independently.
Big Idea: Uber Blind Spot
Execution Idea: Uber introduces an AI feature to their app that scans the user's environment. The AI will audibly describe street traffic for those who are blind or have visual impairments.

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